The irrepressible John Ross writes about the commodification of the Zapatista movement in this article from 2009, around the time of the Zapatista Digna Rabia encuentro, an event that brought thousands of participants to the rebel zone. John uses the theme to criticize Subcomandante Marcos’ recent antics. The broad Zapatismo movement is always fuelled by passionate debate. Hilary Klein steps in to call out John’s arguments. Her response is printed below.